latest news

New President and Chief Executive Officer for Bridgestone Europe, Middle East & Africa
Bridgestone, the world’s number one tire and rubber company, announces the appointment of Paolo Ferrari to the role of President and Chief Executive Officer (CEO) of the corporation’s Europe, Middle East, and Africa (EMEA) business unit based in Zaventem, Belgium. Mr. Ferrari also will be a member of the Bridgestone Europe NV/SA Board of Directors and Executive Committee.

Bridgestone Introduces New State-of-the-Art Tire Assembling System
Tokyo (Jun 13 2016) ― Bridgestone Corporation announced that it has introduced a new*1 tire assembling*2 system called EXAMATION at its flagship Hikone Plant.

DriveGuard wins awards across borders!
Bridgestone’s revolutionary DriveGuard tyre has received public acclaim by winning two awards in the course of the last month in Germany and the UK.

Bridgestone and Saroléa gear up for their third Isle of Man TT
Saroléa chases podium in the TT Zero, mounted on Bridgestone off-the-shelf racing tyres

Bridgestone to acquire Speedy
Speedy to maintain identity - Bridgestone EMEA (Europe, Middle East and Africa) announces the planned acquisition of 100% of Speedy France, a leading car service retail company and one of the most important tyre networks in France. The finalisation of the acquisition is subject to approval by the regulatory authorities.

Bridgestone to Engage and Educate Fans at “ADAC Zurich 24-hour race” in Germany
Bridgestone Corporation (Bridgestone) announced that it will highlight several products at a fan-focused exhibit during a four-day period at the ADAC Zurich 24-hour Race, held on the Nürburgring Circuit in Germany, from May 26-29, 2016.

Bridgestone introduces “The Bandag Contract of Trust”
Reassurance to fleets on quality, reliability and cost savings of Bandag retreads.

Bridgestone at Reifen Essen show 2016
Discover Bridgestone’s wide commercial product range and experience the new game-changing passenger car tyre: Bridgestone DriveGuard!

First Stop accelerating ahead with double announcement
The First Stop fast fit network is continuing to accelerate ahead with expansion plans across the UK, at the same time it becomes a supporter of the TyreSafe organisation.

Press Release: European launch of TyreAWARE campaign
Brussels Tyre manufacturers' associations across Europe have today launched the TyreAWARE campaign. This project aims to raise awareness of best practices and procedures on tyre maintenance, storage and service life for dealers, authorities and consumers.

Bridgestone’s Great British roadshow inflates DriveGuard interest
A Great British Bridgestone roadshow - covering more than 10,000 miles and visiting 255 dealers over 29 days - has positioned the company’s revolutionary DriveGuard product at the forefront of dealers’ minds, with its features and benefits being communicated like never before.

Bridgestone and Aston Martin host the first DB11 media driving event since its unveiling at Geneva
From 23 to 29 April, Bridgestone and Aston Martin hosted around 20 media guests from 11 countries at Bridgestone’s Proving Ground in Rome, Italy, for the DB11’s first driving event since the car’s unveiling at the Geneva International Motor Show.