latest news

Bridgestone demonstrates the benefits of Tirematics at IAA
Proactive tyre maintenance reduces tyre costs, fuel consumption and roadside breakdowns.

Bridgestone at the Paris Motor Show 2016
Come and see our new tyres and technologies!

Bridgestone’s sport tyre with Run-Flat Technology …only the highest specs for the new Giulia
Owners of the new Alfa Romeo Giulia will leave European showrooms with an extra bonus this summer…they’ll drive out on Bridgestone’s Potenza S001 sport tyre with the added reassurance of Run-Flat Technology (RFT)!

Bridgestone tyres to show their worth in competition at the 2016 Bol d’Or in Castellet
This weekend (16-18 September), Bridgestone's experts will be at the Circuit Paul Ricard in Castellet, France, providing support to the seven teams that have selected Battlax tyres.

Helping to keep a legend on the road
Bridgestone to develop new tyres for the XJ220. Thanks to a coming together of minds, Bridgestone has started working with Don Law XJ220 in the UK to develop a new generation of tyres for the legendary Jaguar XJ220.

Bridgestone and Firestone Industrial Products together at the 66th IAA Commercial Vehicles 2016
Global player to present innovative solutions for fleet operators. “Total Tyre Care – Identifying with your fleet“ – this is the umbrella under which Bridgestone’s IAA booth in 2016 is built.

Bridgestone Named First Founding Partner of Olympic Channel
World’s Number One Tyre and Rubber Company Supporting Expanded Coverage for Sports and Athletes in Multi-Year Deal

Bridgestone Sweeps Podium at 39th Coca-Cola Zero Suzuka 8 Hours
Marks 11th consecutive win for the tire manufacturer at the prestigious event

New President and Chief Executive Officer for Bridgestone Europe, Middle East & Africa
Franco Annunziato, who previously held the position of CEO of Bridgestone EMEA, was appointed Executive Chairman and CEO of Bridgestone China Asia Pacific in January 2016.

Bridgestone Introduces New State-of-the-Art Tire Assembling System
Tokyo (Jun 13 2016) ― Bridgestone Corporation announced that it has introduced a new*1 tire assembling*2 system called EXAMATION at its flagship Hikone Plant.

DriveGuard wins awards across borders!
Bridgestone’s revolutionary DriveGuard tyre has received public acclaim by winning two awards in the course of the last month in Germany and the UK.

Bridgestone and Saroléa gear up for their third Isle of Man TT
Saroléa chases podium in the TT Zero, mounted on Bridgestone off-the-shelf racing tyres