Bridgestone tyres selected for first Maserati SUV

date: 17/11/2016

Maserati has selected Bridgestone tyres for the new Levante, the luxury brand’s first-ever SUV.


The all-wheel-drive SUV started leaving the Mirafiori plant near Turin in May 2016, fitted with Bridgestone Dueler H/P Sport tyres in size 255/60 R18 108W.

Bridgestone developed the Dueler H/P Sport tyre specifically for today’s high-performance SUVs. With a tread design modelled on the Potenza sport tyre pattern, Bridgestone brings drivers the high-level steering response, wet control and in-car comfort they expect from the world’s most luxurious SUV models. Tyres will be marked ‘MGT’ to indicate approval by Maserati as original equipment on their vehicles.

Christophe de Valroger, Vice President Original Equipment, Bridgestone Europe comments: “Bridgestone is honoured to be selected for the stylish new Maserati Levante SUV. Dueler H/P Sport is engineered to give the ultimate on-road driving experience and we believe drivers will fully appreciate this.”

Bridgestone’s Levante contract continues an historical relationship with Maserati, a story that started with Bridgestone’s innovative development of an 18” Run-Flat Technology (RFT) tyre for the Maserati Quattroporte V in the early 2000s.

 

Media information: Colin Hensley: +32 475 97 63 07 colin.hensley@bridgestone.eu

About Bridgestone EMEA (Europe, Middle East and Africa)

Bridgestone EMEA, with headquarters in Brussels, Belgium, is a key regional subsidiary of Tokyo-based Bridgestone Corporation, the world’s largest tyre and rubber company. Bridgestone EMEA operates in more than 60 countries and has over 18200 employees. Across the region it has 14 tyre and  tyre related plants, a major R&D Centre and a proving ground. Bridgestone EMEA’s premium tyres are sold in Europe, Middle East, Africa and globally.


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