Bridgestone at EIMA 2016

date: 17/10/2016

Bridgestone, the world’s largest tyre and rubber company, confirms its presence at EIMA 2016, to present its latest innovations in terms of products and business strategy.

The booth (Pad. 36 - Stand D10) will focus on how to meet the needs of farms today and tomorrow. Bridgestone confirms that the centre of its strategy is the end user, farm or contractor; keeping them in mind from product development, sales and marketing organisation, to trade policy and pre and post sales services.

Based on this strategy Bridgestone presents important new elements in terms of products, sales network and comprehensive and integrated services. The main innovation is the Firestone Maxi Traction 65, which presents a completely revised structure and design. Regarding the sales network, Agriculture also enters the Bridgestone Partner Network,  that aims to satisfy users' needs in relation to products and services in a consulting optic.

To complete the offer in accordance with the latest market trends, Bridgestone presents also some rubber tracks, thanks to the synergy with Bridgestone Industrial Division.


Media information: Colin Hensley: +32 475 97 63 07

About Bridgestone EMEA (Europe, Middle East and Africa)

Bridgestone EMEA, with headquarters in Brussels, Belgium, is a wholly owned subsidiary of Tokyo-based Bridgestone Corporation, the world’s largest tyre and rubber company. Bridgestone EMEA operates in more than 60 countries and has over 18200 employees. Across the region it has 14 tyre and  tyre related plants, a major R&D Centre and a proving ground. Bridgestone EMEA’s premium tyres are sold in Europe, Middle East, Africa and globally.


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