Bridgestone announces its intention to acquire Groupe Ayme

date: 17/01/2017

A successful acquisition will: • Allow Bridgestone to support the development of the Group Ayme business • Further strengthen Bridgestone’s footprint in France while maintaining the Groupe Ayme identity

Bridgestone Europe NV/SA announces that it has entered into an exclusivity agreement with the shareholders of Groupe Ayme for the acquisition of the largest independent tyre specialist in France.

The finalization of the transaction is subject to information and consultations with the social partners as well as competition authority clearance.

This proposed acquisition will support Bridgestone’s retail vision to become the most trusted provider of tyre and automotive services in every business segment it serves.

It will also allow Bridgestone to get closer to the market and gain a better understanding of end-users which is essential to continue building a leading position in the market.

This acquisition will add 104 points of sale in France under the “Côté Route” brand. As a result, the Bridgestone retail network, consisting of First Stop, Speedy and Côté Route, will have more than 900 points of sale.



Media information: Colin Hensley: +32 475 97 63 07

About Bridgestone EMEA (Europe, Middle East and Africa)

Bridgestone EMEA, with headquarters in Brussels, Belgium, is a wholly owned subsidiary of Tokyo-based Bridgestone Corporation, the world’s largest tyre and rubber company. Bridgestone EMEA operates in more than 60 countries and has over 18200 employees. Across the region it has 14 tyre and  tyre related plants, a major R&D Centre and a proving ground. Bridgestone EMEA’s premium tyres are sold in Europe, Middle East, Africa and globally.


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