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New products and technologies dominate on Bridgestone stand at Geneva Motor Show 2012

Reliability, ecology and innovation show direction of tyre development

Bridgestone will be present again at the Geneva Motor Show this year, 8th to 18th March, with a 230m² stand in Hall 6. Three distinct zones on the Bridgestone stand show the direction of product development: reliable, ecological and innovative tyres.

Reliability

The left side of the stand features Bridgestone’s top priority: safety. Star of the stand is the brand-new Bridgestone Turanza T001 premium touring tyre. Its new technologies provide increased safety, comfort and environmental performance; a special wet display demonstrates T001 safety in the wet.
On display are two of the latest members of Bridgestone’s large winter family that covers all types of European winter conditions: Blizzak LM-32 for central European winters and Blizzak LM-80 for SUVs and CUVs. Nearby are Bridgestone’s Run-Flat Technology modules which demonstrate to visitors how this safety technology can “save your day”.

Ecology

On the right-hand side of the stand, Bridgestone presents its latest Ecopia developments, including the updated Ecopia EP150 tyre. The popular “bicycle” demonstrator again shows visitors how low rolling resistance makes transport easier.

Innovation

On the front of the stand Bridgestone displays some of its latest innovative developments and dreams for the future. The BMW i concept tyre, a 100% Bridgestone Original Equipment fitment developed exclusively for the new BMW Born Electric vehicle, is on display as is the new Bridgestone CAIS (Contact Area Information Sensing) system, which detects changes in the road surface for added safety and comfort.
Do tyres have to be black? Not anymore. Bridgestone’s new Tyre Printing Technology shows how tyres can be coloured and customized to drivers’ tastes … thanks to Bridgestone’s revolutionary new tyre printing process. Another look into the future reveals Bridgestone’s “airless” tyre concept, where a system of spokes in a more ecological tyre supports the vehicle.

Other products on display include Bridgestone Potenza S001 RFT, adding extra safety to high-performance, and the new Bridgestone Adrenalin RE002 – the pure sports tyre.

 All content created by Miles Murphy, Annette Harada & Jamie Stern

Media information: G. Meylemans: +32 2 714 68 40

About Bridgestone
Bridgestone Europe (BSEU), with European headquarters in Brussels, Belgium, is a key regional subsidiary of Tokyo-based Bridgestone Corporation, the world’s largest manufacturer of tyres and other rubber products. Bridgestone Europe operates an R&D center, 8 plants and offices in more than 30 European countries, with over 13,000 employees. BSEU’s premium tyres are sold both within Europe and globally.

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