latest news

Bridgestone at EIMA 2016
Bridgestone, the world’s largest tyre and rubber company, confirms its presence at EIMA 2016, to present its latest innovations in terms of products and business strategy.

New Battlecross X10 gets a grip on sand
The MX tyre tested by the pros, now available for all riders!

New Battlecruise H50 custom tyre
Specially created by Bridgestone to give you maximum enjoyment on your American V-Twin.

Bridgestone at Intermot 2016
Cruise, Cross, Custom and Contest… Bridgestone returns to Intermot, Cologne, 5th to 9th October 2016, with a glittering display themed on new tyres on their machines.

Fire up the Car-aoke at the Paris Motor Show 2016
Firestone invites Paris Motor Show fans to put their singing voice to the test at the Firestone Car-aoke!

General Motors honours three Bridgestone tyre plants with 2015 Supplier Quality Excellence Awards
Bridgestone tyre plants at Bethune, Burgos and Poznań have been honoured at the General Motors Company (GM) 2015 Supplier Quality Excellence Awards.

Bridgestone Corporation Named to the Dow Jones Sustainability World and Asia Pacific Indices
Bridgestone Corporation (Bridgestone) has been named to the Dow Jones Sustainability World Index (DJSI World) for the first time and the Dow Jones Sustainability Asia Pacific Index for the seventh consecutive year.

Bridgestone demonstrates the benefits of Tirematics at IAA
Proactive tyre maintenance reduces tyre costs, fuel consumption and roadside breakdowns.

Bridgestone at the Paris Motor Show 2016
Come and see our new tyres and technologies!

Bridgestone’s sport tyre with Run-Flat Technology …only the highest specs for the new Giulia
Owners of the new Alfa Romeo Giulia will leave European showrooms with an extra bonus this summer…they’ll drive out on Bridgestone’s Potenza S001 sport tyre with the added reassurance of Run-Flat Technology (RFT)!

Bridgestone tyres to show their worth in competition at the 2016 Bol d’Or in Castellet
This weekend (16-18 September), Bridgestone's experts will be at the Circuit Paul Ricard in Castellet, France, providing support to the seven teams that have selected Battlax tyres.

Helping to keep a legend on the road
Bridgestone to develop new tyres for the XJ220. Thanks to a coming together of minds, Bridgestone has started working with Don Law XJ220 in the UK to develop a new generation of tyres for the legendary Jaguar XJ220.