latest news

New Dayton On/Off-Road Tyres
Buy them for durability and quality at the best price.

Bridgestone Run-Flat Technology Tires Featured as Original Equipment On Lexus LC500/LC500h
Tokyo (Dec 9, 2016) – Bridgestone Corporation (Bridgestone) today announced that its POTENZA S001L Run-Flat Technology (RFT) tires and TURANZA T005 RFT tires will be the standard tire mounted on the LEXUS LC500/LC500h, new luxury coupé slated to launch in 2017.

Bridgestone increases prices across the range
Bridgestone Europe today announced its intention to raise the prices of its Car/Motorcycle tyres by up to 3% and Truck & Bus tyres by an average of 1%.

Bridgestone shows its commitment to European Pact for Youth
Eduardo Minardi, Executive Chairman of Bridgestone EMEA, reiterated Bridgestone’s support for the European Pact for Youth at a meeting to mark the first anniversary of the programme, in Brussels on 24th November.

Bridgestone tyres selected for first Maserati SUV
Maserati has selected Bridgestone tyres for the new Levante, the luxury brand’s first-ever SUV.

New Bandag M-DRIVE 001 pushes limits of performance in On/Off segment
Bridgestone, manufacturer of the world’s most advanced Bandag retreads – is excited to announce the launch of the all-new Bandag M-DRIVE 001 retread. Designed to meet the challenges of construction, civil engineering and other on/off applications across a wide range of surface and weather conditions.

Bridgestone at EICMA 2016
Cruise, cross, custom, and much more … Bridgestone returns to EICMA – Milan 8th to 13th November – with a glittering display drawn from its Battlax premium on-road line-up and Battlecross MX range, together with two exceptional new tyres making their first appearance at EICMA.

Bridgestone back on slope with Audi FIS Ski World Cup
Bridgestone extends sponsorship deal to support range of premium winter tyres.

Bridgestone at EIMA 2016
Bridgestone, the world’s largest tyre and rubber company, confirms its presence at EIMA 2016, to present its latest innovations in terms of products and business strategy.

New Battlecross X10 gets a grip on sand
The MX tyre tested by the pros, now available for all riders!

New Battlecruise H50 custom tyre
Specially created by Bridgestone to give you maximum enjoyment on your American V-Twin.

Bridgestone at Intermot 2016
Cruise, Cross, Custom and Contest… Bridgestone returns to Intermot, Cologne, 5th to 9th October 2016, with a glittering display themed on new tyres on their machines.