latest news

Bridgestone hopes nationwide DriveGuard campaign will gain traction
Bridgestone hopes that a diverse nationwide advertising campaign will gain traction amongst a huge audience as it launches its new DriveGuard ‘extended mobility’ tyre to the public, featuring cinema presence, television spend and full motion video boards in major shopping centres.

Bridgestone’s holistic support network fits the Bill!
Bridgestone is receiving praise for its all-encompassing support network following another fleet win with a leading haulage firm.

A dream come true. New Battlax Hypersport S21
Ultimate Bridgestone performance that brings alive the thrill of riding today’s powerful hypersport machines.

Bridgestone presents an integrated range of tyre & industrial products at Bauma 2016
Bridgestone, the world’s largest tyre and rubber products manufacturer, will return to the Bauma trade fair (Munich, 11th to 17th April), to meet with customers and partners active in the construction, mining and related industries.

Bridgestone recognised by General Motors as 2015 Supplier of the Year
Bridgestone, the world's leading tyre and rubber company, has been honoured by General Motors (GM) with a 2015 Supplier of the Year award.

Bike wheels keep on turning!
Bridgestone is inflating its presence amongst bikers like never before in 2016, courtesy of an enhanced product portfolio, ‘ultra-competitive prices’ and over 98% availability for next day delivery.

Bridgestone Corporation Receives Environmental Award from Honda Motor Co., Ltd.
Bridgestone Corporation announced that it has received an Environmental Award from Honda Motor Co., Ltd (Honda Motor). The award ceremony was held on February 18 at Bridgestone’s Tochigi Plant.

Aston Martin nominates Bridgestone as project partner
Bridgestone has been selected by Aston Martin as an official project partner for the new DB11 model to be launched later in 2016. This exciting program sees Bridgestone support Aston Martin with a series of technical developments, durability testing and global media launches including use of its class leading European Proving Ground in Aprilia, Italy.

Aston Martin nominates Bridgestone as project partner
Bridgestone has been selected by Aston Martin as an official project partner for the new DB11 model to be launched later in 2016. This exciting program sees Bridgestone support Aston Martin with a series of technical developments, durability testing and global media launches including use of its class leading European Proving Ground in Aprilia, Italy.

Bridgestone’s stunning opening round!
To borrow an appropriate golfing expression or two, Bridgestone is well under par for its sports activation efforts after a stunning opening round at Heythrop Park.

Bridgestone offering the ultimate experience!
Bridgestone has created an unprecedented ‘experience’ for its customers to enjoy for the first time, featuring a luxury break in a stunning rural retreat, spa treatments, sporting activities and an ultimate off-road biking venue high in the Welsh mountains.

Bridgestone at the Geneva Motor Show 2016
Bridgestone comes to the 86th Geneva International Motor Show, 3rd to 13th March, with a 250 m² stand presenting its latest innovations for all types of motorists and vehicles.