latest news

Bridgestone Advice For Driving Safely Into The Summer Holidays
Bridgestone wants to make sure that these road trips are both fun and safe for everyone by offering motorists a few tips and tricks to ensure a safe summer journey to all!

Bridgestone tyres selected for new Fiat 500X crossover
Fiat has chosen tyres from Bridgestone, the world’s number one tyre and rubber manufacturer, for the new Fiat 500X crossover.

Electric Cars Drive Through Europe on Bridgestone Tyres
On 9 May, the participants of eTourEurope started their electric motors in Munich and went on a grand tour through Europe for the second time.

Seeing is believing. Bridgestone challenges press to test premium tyres against low cost imports
Bridgestone, the world’s number one tyre and rubber company, demonstrated the advantage of premium tyres at a special press event at the Bridgestone European Proving Ground in Aprilia, near Rome, from 27th to 30th April.

Ferrari California T Now With Bridgestone Tyres
Bridgestone, the number one tyre and rubber manufacturer in the world, has been appointed as one of the tyre suppliers for the new Ferrari California T.

Bridgestone launched new motorcycle tyres in style - New Battlax A40 and T30 EVO unveiled in southern Portugal
Bridgestone, unveiled its latest breakthrough motorcycle tyres for trail and touring bikes in the spectacular surrounds of southern Portugal.

Bridgestone and Saroléa set sights on 2015 TT Zero contest
Saroléa pulled the wraps off its new 2015 SP7 all-electric superbike in Brussels on Easter Sunday, revealing a slimmer, lighter machine than the “black beauty” that resurrected the Belgian motorcycle constructor in 2014.

Freedom to Rock!
Firestone Music Tour set to turn up the heat at summer festivals around Europe

Bridgestone Serves as Title Sponsor for the 2015 World Solar Challenge
Bridgestone Corporation announced that the Bridgestone brand will be the title sponsor of the Bridgestone World Solar Challenge 2015 (WSC 2015), which will be held in Australia from October 18-25.

Bridgestone brings innovation and safety to Geneva
The world’s largest tyre and rubber company comes to Geneva this year with a range of innovative tyres and technologies focused on the industry’s most important needs: efficiency, sustainability and safety.

Firestone rebounds in Europe
Firestone came to Europe from the USA in the 1930’s. Ever since, it has maintained a place in the old continent’s tyre market thanks to its strong American heritage and reputation for reliable, competitive quality tyres.

New Bridgestone and Firestone winter tyres earn top marks from German Automobile Club, ADAC
Bridgestone Blizzak LM001 receives “very recommendable” in Germany’s most prestigious comparative tyre test