latest news

Bridgestone offering the ultimate experience!
Bridgestone has created an unprecedented ‘experience’ for its customers to enjoy for the first time, featuring a luxury break in a stunning rural retreat, spa treatments, sporting activities and an ultimate off-road biking venue high in the Welsh mountains.

Bridgestone at the Geneva Motor Show 2016
Bridgestone comes to the 86th Geneva International Motor Show, 3rd to 13th March, with a 250 m² stand presenting its latest innovations for all types of motorists and vehicles.

Bridgestone at Geneva - Come and see our latest innovations!
Bridgestone, the world’s number one tyre and rubber company, returns to the Geneva Motor Show for its 86th edition (1st to 13th March) armed with safety solutions and innovations for all types of drivers and vehicles. Bridgestone Hall 6, Stand 6253

Bridgestone ECOPIA and TURANZA Tyres Featured as Original Equipment on 2016 Toyota Prius
Bridgestone Corporation announced that its Bridgestone brand ECOPIA and TURANZA tyres are featured as original equipment on Toyota Motor Corporation’s new Prius hybrid vehicle.

Bridgestone DriveGuard® revolutionises the tyre industry, bringing additional benefits and safety for all consumers
Stay safe and in control with virtually any tyre damage you encounter, whatever car you drive!

Bridgestone at EICMA 2015
Bridgestone, the world’s n° 1 tyre and rubber manufacturer, will be at the EICMA 73rd International Motorcycle Show in Milan, Italy, from 19th to 22nd November.

Bridgestone bows out of MotoGPTM in style after a final record-breaking season
Since winning its first MotoGPTM World Championship in 2007 and becoming the sport’s first exclusive tyre supplier in 2009, Bridgestone bows out of MotoGPTM after 14 years on the tracks and becoming the first ever exclusive supplier of the sport.

All-electric Saroléa superbike now on the road
In September 2015 the carbon-fibre zero-emissions Saroléa Manx 7 superbike, equipped with Bridgestone Battlax RS 10 sport radials, was homologated in the Isle of Man for public road use.

From Seed to Tread: Bridgestone Reveals First Tires Made Entirely of Natural Rubber Components from Company’s Guayule Research Operations
From Seed to Tread: Bridgestone Reveals First Tires Made Entirely of Natural Rubber Components from Company’s Guayule Research Operations Tires mark next step in understanding guayule’s role in the tire industry.

All Roads Lead To Rome
Bridgestone Europe has announced plans to hire multiple engineers in the coming months at its European Technical Centre (TCE) near Rome. This is part of an investment plan to expand Bridgestone’s business in Europe.

The new face of Firestone
Firestone came to Europe from the USA in the 1930’s. Ever since, it has maintained a place in the old continent’s tyre market thanks to its strong American heritage and reputation for reliable, competitive quality tyres.

2015 Frankfurt Motor Show
Bridgestone showcases latest innovations and advanced safety technologies