Bridgestone at the Geneva Motor Show 2017

date: 28/02/2017

Technology, Tyres and TOP


The world’s leading tyre and rubber company will be back in Geneva with a strong message of supporting every individual through innovation and partnership.

The Bridgestone booth in Hall 6, Stand 6253, spotlights Bridgestone and Firestone brands’ latest developments in Europe.

Partnership and Innovation

Centre stage is Bridgestone’s exciting TOP Partnership with the International Olympic Committee. A frieze of imposing imagery takes the visitor on a journey of innovation in sport and in tyre development. This culminates in the display of Bridgestone’s DriveGuard and DriveGuard Winter. Since its premiere at Geneva in 2016 DriveGuard has had an extraordinary year, winning awards in Germany, the UK, Ireland, Portugal and France[1].

The theme of innovation continues with the exhibition of the latest Run-Flat Technology alongside ECOPIA with ologic. Each of the tyres on show is supported with comprehensive explanations of its significant features.

An imposing vision as you approach the booth is the new Aston Martin DB11 with its 20” Potenza S007 sport tyres. Bridgestone is exclusive tyre supplier for the DB 11.The Potenza S001 and latest generation Turanza T001 tyres are also found in this premium zone.

Firestone’s confident new tyre line-up

For the first time at the Geneva show is the new star in the Firestone line-up, Roadhawk: built to perform longer[2]; offering best in class wet grip, with the top EU label “A” grade and best in class dry braking[3].

Alongside is the Vanhawk 2 the durable and versatile tyre for light commercial vehicles. It gives you total confidence on the road to help you get the job done.

The Firestone tyre selection is rounded off with the flagship SUV tyre, the Destination HP. A sporty performer and firm favourite with Firestone fans who love the freedom to drive!

Finally, Firestone invites all visitors to link up with the Firestone Music Tour – which sponsors the hottest summer music festivals across Europe – and create a lasting photo-memory of your visit to the show!

The Bridgestone and Firestone teams look forward to seeing you at the Geneva Motor Show 2017.

 

Media information: Colin Hensley: +32 475 97 63 07 colin.hensley@bridgestone.eu

About Bridgestone EMEA (Europe, Middle East and Africa)

Bridgestone EMEA, with headquarters in Brussels, Belgium, is a wholly owned subsidiary of Tokyo-based Bridgestone Corporation, the world’s largest tyre and rubber company. Bridgestone EMEA operates in more than 60 countries and has over 18200 employees. Across the region it has 14 tyre and  tyre related plants, a major R&D Centre and a proving ground. Bridgestone EMEA’s premium tyres are sold in Europe, Middle East, Africa and globally.

 

 

 

 

[1]     05/2016 - REIFEN Essen 2016 Innovation Award, "Technology and Products", Germany 06/2016 - Auto Express Product of the Year 216, UK 12/2016 - Auto Express Editor’s Choice Award 2016, UK 10/2016 - Tyre Innovation Award at the Irish Auto Trade Awards, Ireland 01/2017 - “Prémio Cinco Estrelas” (Five Stars Award), Portugal 01/2017 - “Produits de l’Année” (Product of the Year), France

[2] Independent tests by TÜV SÜD also show that it outperforms competitors in the wet after 20,000 km of wear. Outperforms main competitors in aquaplaning straight line and aquaplaning curve. Test carried out by TÜV SÜD on the request of Bridgestone between July and September 2016 with the tyres Firestone Roadhawk, UniRoyal Rainsport 3, Kleber Dynaxer HP3, Fulda EcoControl HP, Nexen NBlue HD+. Tyres purchased on the European market by TÜV SÜD. Testing performed on fleet cars VW Golf 7, driven for 20,000km. Report No. 713086643-BM.

[3] Compared to UniRoyal Rainsport 3, Kleber Dynaxer HP3, Fulda EcoControl HP, Nexen NBlue HD+. Test carried out by TÜV SÜD on the request of Bridgestone between July and September 2016 at ATP Papenburg on tyre size 205/55 R16 91V. Tyres purchased on the European market by TÜV SÜD. Test car: VW Golf 7. Report No. 713086643.


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