Bridgestone EMEA establishes new Executive roles

date: 07/03/2017

Two new roles to drive profitable growth in EMEA


  • Two new roles to drive profitable growth in EMEA
  • Both members of Executive Committee reporting to Paolo Ferrari, CEO & President and became effective 01 March 2017
  • Laurent Dartoux appointed Chief Strategy and Marketing Officer (CSMO)
  • Newcomer Riccardo Cichi appointed as Chief Sales Officer (CSO)

Laurent Dartoux has been appointed Chief Strategy & Marketing Officer (CSMO) for Bridgestone EMEA. He will drive end-to-end new product and solutions development, strategic partnerships as well as Brands Marketing. Laurent will also be a board member of Speedy and the BRISA Bridgestone Sabanci JV in Turkey. He will continue to be a member of the Executive Committee (EXCO) and Officer of the Bridgestone Corporation.

Riccardo Cichi has been appointed Chief Sales Officer (CSO) for Bridgestone EMEA. He will drive top line sales and financial performance through the management of the EMEA Regions. Riccardo will also become a member of Executive Committee (EXCO).

Riccardo joins Bridgestone from Pirelli North America where he successfully led the sales organization in the United States, Canada and Mexico.

Media information: Colin Hensley: +32 475 97 63 07 colin.hensley@bridgestone.eu

About Bridgestone EMEA (Europe, Middle East and Africa)

Bridgestone EMEA, with headquarters in Belgium, is a wholly owned subsidiary of Tokyo-based Bridgestone Corporation, the world’s largest tyre and rubber company. Bridgestone EMEA operates in more than 60 countries and has over 18200 employees. Across the region it has 14 tyre and  tyre related plants, a major R&D Centre and a proving ground. Bridgestone EMEA’s premium tyres are sold in Europe, Middle East, Africa and globally.


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